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What's Inside the Course

  • 1

    CLASS 1 – MEET THE EXPERTS

    • Lesson 1 - Pros: Getting Started

    • Lesson 2 - Pros: Job Descriptions

    • Lesson 3 - Pros: Relationships

    • Lesson 4 - Pros: Who the Players Are

    • Lesson 5 - Pros: Experience Counts

    • Lesson 6 - Recognize Opportunity

    • Lesson 7 - Creating Success

    • Lesson 8 - Commit to Succeed

  • 2

    CLASS 2 – THE ARTIST

    • Lesson 1 - Realize Your Strengths

    • Lesson 2 - Focus and Prepare

    • Lesson 3 - Set Realistic Goals

    • Lesson 4 - Finding Your Talent

    • Lesson 5 - Avoiding or Correcting Mistakes

    • Lesson 6 - Tools for Success

    • Lesson 7 - Discovery

    • Lesson 8 - Working Smart AND Hard

  • 3

    Class 3- THE TEAM

    • Lesson 1 - Teams and Teamwork

    • Lesson 2 - Manager Key to the Team

    • Lesson 3 - The Agent Relationship

    • Lesson 4 - A Successful Team

    • Lesson 5 - Team Dynamics

    • Lesson 6 - Promoter Role

    • Lesson 7 - Networking and Planning

    • Lesson 8 - Manager Guides the Team

    • Lesson 9 - Finding Your Niche

    • Lesson 10 - Getting Started

  • 4

    Class 4 - ARTIST MANAGER 1 - IN THE BEGINNING

    • Lesson 1 - Manager's Role

    • Lesson 2 - Manager's Role 2

    • Lesson 3 - Manager's Eye for Talent

    • Lesson 4 - Manager's Team Role

    • Lesson 5 - Manager Prolongs Artist's Career

    • Lesson 6 - Managers Guide Careers

    • Lesson 7 - Managerial Skill

    • Lesson 8 - Manager's Role in Team

    • Lesson 9 - Artist/Manager Relationship

    • Lesson 10 - Manager's Dedication to Music

  • 5

    Class 5 - ARTIST MANAGEMENT - MINDING THE STORE

    • Lesson 1 - Everybody Started Somewhere Not at the Top

    • Lesson 2 - Masterful Mazza Talk

    • Lesson 3 - Mazza on Reinvention/Reinvigoration

    • Lesson 4 - Staying Ahead in a Changing Industry

    • Lesson 5 - Right Song for the Right Artist

    • Lesson 6 - Manager Works to Fulfil Artist Vision

    • Lesson 7 - Artist/Management Fit

    • Lesson 8 - Building Careers

    • Lesson 9 - Making the Sale

    • Lesson 10 - Setting Career Goals

    • Lesson 11 - Management Tools for Success

  • 6

    Class 6 - PRESS AND PR 1

    • Lesson 1 - Being Resourceful, Tenacious and Creative

    • Lesson 2 - Every Single Day

    • Lesson 3 - Artist In the Public Eye

    • Lesson 4 - Branding and Imaging

    • Lesson 5 - Social Media

    • Lesson 6 - Artist/Manager/Publicist Work Together

    • Lesson 7 - Integrity Starts Now

    • Lesson 8 - Know Your Role/ Know the Industry Players

  • 7

    Class 7 - PRESS AND PR 2 - MEDIA AND BRANDING

    • Lesson 1 - Your Database of Key Players

    • Lesson 2 - Know Your Contacts and Treat Them Well

    • Lesson 3 - Getting the Word Out

    • Lesson 4 - Crafting Your Message

    • Lesson 5 - Press Kit Do's and Don'ts

    • Lesson 6 - Consistent Contact and Followups

    • Lesson 7 - Clear, Concise and Targeted

    • Lesson 8 - Make Your Artist an EVENT!

  • 8

    Class 8 - SOURCES OF REVENUE 1

    • Lesson 1 - Personal Appearances - Small to Large

    • Lesson 2 - Touring Smart

    • Lesson 3 - Keys to Better Touring Revenue

    • Lesson 4 - Touring in a Digital World

    • Lesson 5 - Royalty Revenue

    • Lesson 6 - Publishing Revenue

    • Lesson 7 - TV and Commercials

    • Lesson 9 - Commercials, Endorsements

    • Lesson 10 - Sponsorship Revenue Big or Small

  • 9

    Class 9 - SOURCES OF REVENUE 2

    • Lesson 1 - Merchandise and Distribution

    • Lesson 2 - Image Aligned with Sponsors

    • Lesson 3 - Branding and Periphery Jobs

    • Lesson 4 - How Many Jobs? Tons

    • Lesson 5 - Maximizing Opportunities

    • Lesson 6 - Constant Learning, Adapt and Conquer

    • Lesson 7 - Every Relationship Valuable

    • Lesson 8 - Making a Good Impression

    • Lesson 9 - Touring Creates Jobs

  • 10

    Class 10 - MUSIC BUSINESS ATTORNEY

    • Lesson 1 - Are You Really Ready?

    • Lesson 2 - Where to Find Them

    • Lesson 3 - What to Expect

    • Lesson 4 - Are You Music Business Attorney Material?

    • Lesson 5 - MB Attorney as 'Door Opener'

    • Lesson 6 - From the Start

    • Lesson 7 - Knowing Your Needs

    • Lesson 8 - Contracts Avoid Painful Mistakes

    • Lesson 9 - A Brave New World of Details

    • Lesson 10 - The More You Know

  • 11

    Class 11 - THE AGENT

    • Lesson 1 - The Gig Makers

    • Lesson 2 - Markets, Timing and Touring

    • Lesson 3 - Smart Touring

    • Lesson 4 - Booking Agent Cues

    • Lesson 5 - Agent as Team Member

    • Lesson 6 - Finding an Agency That Fits You

    • Lesson 8 - Those At the Top Simply Work Harder

    • Lesson 9 - Good Attitude Follows You Everywhere

  • 12

    Class 12 - THE AGENT 2

    • Lesson 1 - Artist/Agent Goal Setting

    • Lesson 2 - Sell, Sell, Sell

    • Lesson 3 - Working Smarter AND Harder...Again

    • Lesson 4 - Essential Team Member

    • Lesson 5 - Revenue Generator Requires Team Planning

    • Lesson 6 - The Agent's Database

    • Lesson 7 - Serving the Artist

    • Lesson 8 - What Agents Look For in an Artist

    • Lesson 9 - Dedication and Hard Work Bring Rewards

  • 13

    Class 13 - THE PROMOTER

    • Lesson 1 - Promoter As Team Member

    • Lesson 2 - Promotion Means Sales and Marketing

    • Lesson 3 - Promoter Risk vs. Reward

    • Lesson 4 - Responsibilities To Meet

    • Lesson 5 - Big Acts vs. Local Bands

    • Lesson 6 - Milestone 'Exposure' Gigs

    • Lesson 7 - Promoter Should Know the Market

    • Lesson 8 - Right Artist for the Right Venue

    • Lesson 9 - Working Your Way Up

  • 14

    Class 14 - THE RECORD COMPANY

    • Lesson 1 - Record Company as Team Member

    • Lesson 2 - Record Company as Artist Partner

    • Lesson 3 - Record Company Helps Artist Visibility

    • Lesson 4 - Being a Down to Earth Giant

    • Lesson 5 - Record Company Marketing and Promotion

    • Lesson 7 - Indy Label in a Major Label World

    • Lesson 8 - Relationships are Important

    • Lesson 9 - Right Song, Right Time

    • Lesson 10 - The New Frontier

  • 15

    Class 15 - THE POWER OF PERFORMANCE

    • Lesson 1 - Jim Halsey Recap

    • Lesson 2 - The Power of Performance

    • Lesson 3 - Class Reviews

    • Lesson 4 - The Artist Manager Recap

    • Lesson 5 - The Experts and Their Stories

    • Lesson 6 - Maximizing Your Potentials

    • Lesson 7 - Music Business Attorney, Agent Recap

    • Lesson 8 - Getting Started

    • Lesson 9 - Record Company Recap, Course Review

  • 16

    Class 16 - SPECIAL GUEST LECTURE

    • Lesson 1